Website Redesign & Speed Optimization
Website redesign and speed optimisation
If an existing website feels outdated, is awkward on mobile or takes too long to load, start with a focused review. PPMANI can help prioritise layout, content, front-end and search-structure improvements.
Redesigning a website should solve real problems—not simply change its colours. A useful review considers the audience, the pages that matter, mobile behaviour, loading bottlenecks and whether visitors can complete key actions.
Website redesign review
- Information architecture, navigation and page hierarchy
- Mobile layout, readability, contrast and tap targets
- Outdated content, broken links and missing enquiry paths
- Page-specific titles, descriptions, headings and canonical URLs
- Image sizes, unused assets and render-blocking resources
- Contact forms, analytics events and key user journeys
Performance optimisation
Performance work may include serving appropriately sized images, removing unnecessary third-party assets, reducing JavaScript, improving caching and reviewing Core Web Vitals. Actual improvements depend on the current site, hosting, third-party scripts and the amount of change possible.
Search considerations during a redesign
Keep useful URLs where practical. If any URLs must change, map old URLs to the closest relevant replacement with redirects. Update internal links, canonical tags and the XML sitemap, then request recrawling in Google Search Console. Avoid deleting useful pages without evaluating their traffic and backlinks.
What I need to review your site
Share the URL, your main goal and the issues you notice. If available, include PageSpeed Insights results or Search Console data. That helps separate technical problems from content or ranking challenges.
Redesign and speed FAQs
Can you guarantee a 90+ PageSpeed score?
No fixed score should be promised without auditing the site and its requirements. A score depends on third-party tools, scripts, hosting, page features and test conditions.
Will a redesign improve my Google rankings?
Technical improvements can remove barriers and improve usability, but rankings depend on many factors. URL changes, content removals and broken redirects can also hurt performance if handled poorly.